Decorative paints and
coatings market is related to the commodities applied in the construction and
building industry to enhance the visual appeal and aesthetics of the place. The
global decorative coatings and paints market demand is driven by the lucrative
boom in the construction industry. These coatings provide numerous
advantages to the infrastructure such as reflection, anti-skid, insulation and
light absorption properties to prevent walls and flooring from severe
environmental conditions such as moisture, UV radiations, temperature, and
microorganisms. Decorative paints and coatings, which also involves
architectural coatings, are used in buildings and associated structures such as
commercial offices and complexes including railway stations, malls, airports,
museums, and old monuments. The coatings and paints market is triggered due to
its application in various application industries such as the construction,
automotive, and architectural sector. The growing awareness of customers
towards unique designs and ideas are the major growth drivers in the market.
Additionally, the surging craze of interior designing and decorations are
accountable for the astounding capitalization in the global decorative coating
and paints market. The trending Do-it-Yourself (DIY) ideology has attracted the
customers to decorate their commercial or residential surrounding with the help
interior decorators and professional artists which is tremendously inducing the
market growth. Research and development works in the paints and coatings
industry have introduced new organic and sustainable formulates which are environment
friendly. These effective R&D activities are a result of stringent
government policies regarding the environmental concerns raised due to toxic
chemicals used in the development of various paints and coatings. Therefore,
the key players in the coatings and paints market are thriving to influence the
market with the production of environment friendly paints.
The global Decorative Coatings And Paints Market size was $76 billion in 2018 and the demands in the
market are projected to grow at a positive CAGR of 5.3% during the forecast
period of 2019 to 2025.
Geographical Analysis in the Decorative Coatings and Paints
Market
The Asia-Pacific region was observed as
the most lucrative region in the coatings and paints market. The region grabbed
44% of the total coatings and paints market place. This remarkable market share
is a result of rising economic growth and increasing production facilities in
the region. The incessant growth in the construction and infrastructure
industries has strengthened the demands for new buildings, bridges, roads,
utility, and other infrastructures. This has incredibly hiked the employment of
all sorts of paints and coatings which will justify the market outlook of the
decorative paints and coatings market. As per a report by The International
Financial Corporation (IFC), a member of the World Bank Group, almost 75% of
the infrastructure that will exist in 2050 is yet to be built and the annual
essential investment to meet the objective is estimated to be around $3.3
trillion. And the report also recognizes the major development and construction
activities are subjected to emerge from the APAC region. The rapid urbanization
and heavy construction activities prevalent in the emerging economies such as
India and China are burgeoning the market share in Asia-Pacific in the
decorative coatings and paints market. According to the India Brand Equity
Foundation, investment worth of $700 billion is expected in the infrastructure
industry by 2022. Government initiatives such as ‘Smart City Mission’ and ‘Housing
for All’ are projected to drive the growth in the construction sector which, in
turn, will benefit the APAC decorative coatings and paints market. This
increasing stimulus to build infrastructure in the country is inducing the usage
of decorative paints and coatings thereby its market value in this region.
Application
Analysis in the Global Decorative Coatings and Paints Market
The primary application in the decorative
coatings and paints market is the use of paints and coating in the
architectural infrastructures. The demands in the same are projected to grow at
a positive CAGR of 5.6% during the forecast period. Decorative paints and
coatings are widely used for interior and exterior applications in the
architectural sector to enhance the aesthetics of the infrastructure and to
give a fresh look to the structures. Additionally, the application of decorative
coatings and paints protects the infrastructure from harsh environmental
conditions and prevents fading and cracking. Other than the architectural
application, the coatings and paints market witness tremendous demands from the
automotive and the residential sector.
Top
Trends in the Decorative Coatings and Paints Market
·
Integration of
Nanotechnology: The
key players and a few of the rival niche companies are incorporating
nanotechnology to improvise the coating and painting process. In this process,
a small amount of paint is applied at a certain portion and the desired portion
is selected through a special “containing tape”. Just like photosynthesis,
these special nanotechnology pigments are embedded in the paint and coatings
which converts light energy into chemical energy that enables the coating to
paint itself on the required surface. These type of coatings and paints are
being designed majorly for the external use on building and infrastructures
that are hard to access. Application of this astonishing technology is
projected to reduce the risks involved in the maintenance of the building.
·
Clear Coatings: Clear coatings are enamels and solutions that
are applied on the external surface of vehicles and the walls of the buildings.
Both automotive and the construction industry is using these coatings.
Application of these coatings makes the surface scratch-resistant, water-resistant,
and corrosion resistance. With such appealing features, the demands for such
coatings are ever-increasing and are projected to benefit the global decorative
coatings and paints market.
·
Environment-Friendly
Coatings and Paints: The
growing awareness of the harmful effects of chemical-based paints have
encouraged the coating companies to develop paints that are sustainable and
environment friendly. The companies are working with advanced polymers and
chemistry to develop such paints. Additionally, the increasing government
regulation for sustainable development is boosting the demands for these
environment friendly paints.
Decorative
Paints and Coatings Market Competitive Landscape
The companies influencing the decorative
paints and coatings market are AkzoNobel, The Sherwin-Williams Company, PPG
Industries, Asian Paints, Kansai Paints, Arkema, BASF, Benjamin Moore, Berger
Paints, DowDuPont, Masco Corporation, DuluxGroup, NIPPON PAINT, DAW SE,
Cromology.
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